Post by account_disabled on Feb 20, 2024 5:58:31 GMT -5
set of standards for category A. A template and set of rules for category B. Both pages can look the same, but with two different rules, even if there is a single visual template. Also read: 10 SEO tools that every website should use Mistake 3: Not making decisions You have given multiple answers with pros and cons, but you have not chosen the one that should be adopted. You just left the entire burden of the decision in the hands of the client, which is almost certainly not what they wanted. Solution Choose one of the following options: Option 1 – You know both the impact and the difficulty. Choose an answer There is no reason for you not to make the decision. Option 2 – You know the impact,
but you have no idea of the difficulty. Choose the best for your searches. You can still make a rough estimate of the difficulty (many SEOs have the technical knowledge to do this). Option 3 – You don't know the difficulty or impact. Do Rich People Phone Number List tests. It is a good and honest approach. Better than lying to the client. Can't do tests? You have problems. You can try your luck and adopt a solution used by another team or in another project to choose an answer, but make sure you make a decision . Option 4 – One of your options is very risky. In some (rare) cases, there is no harm in transferring the decision to the client or one of their teams. Sometimes you don't know what level of
exposure the client is willing to take. Mistake 4: Not prioritizing (or prioritizing poorly) In technical audits we usually ask for many things, but we do not give them priority. We do it all the time. We fill Jira or Trello with a ton of tasks, but we don't say what needs to be done first. We end up undervaluing ourselves and it is difficult for us to do things well. Why do we do it? We stick to (our) reported issues, but often forget the business context. Look at the context (teams, budgets, goals). SEO problems are, in some cases, difficult to measure. This often means that they are not appreciated. The “mysticism” about the search algorithm has made us suspicious. We want to cover all
but you have no idea of the difficulty. Choose the best for your searches. You can still make a rough estimate of the difficulty (many SEOs have the technical knowledge to do this). Option 3 – You don't know the difficulty or impact. Do Rich People Phone Number List tests. It is a good and honest approach. Better than lying to the client. Can't do tests? You have problems. You can try your luck and adopt a solution used by another team or in another project to choose an answer, but make sure you make a decision . Option 4 – One of your options is very risky. In some (rare) cases, there is no harm in transferring the decision to the client or one of their teams. Sometimes you don't know what level of
exposure the client is willing to take. Mistake 4: Not prioritizing (or prioritizing poorly) In technical audits we usually ask for many things, but we do not give them priority. We do it all the time. We fill Jira or Trello with a ton of tasks, but we don't say what needs to be done first. We end up undervaluing ourselves and it is difficult for us to do things well. Why do we do it? We stick to (our) reported issues, but often forget the business context. Look at the context (teams, budgets, goals). SEO problems are, in some cases, difficult to measure. This often means that they are not appreciated. The “mysticism” about the search algorithm has made us suspicious. We want to cover all