Post by account_disabled on Feb 22, 2024 5:01:52 GMT -5
Marketing is a discipline in continuous growth, every so often there are changes and improvements in the actions that we can develop, a case of this is what happened with OOH and DOOH advertising, thanks to technology and the changes in creative campaigns, this type of advertising has more and more to offer. It is clear that including out-of-home campaigns in the advertising strategy may not be within the reach of all budgets, but if you want to do so, let's see how this advertising can help a brand grow.
Branding and brand campaigns Advertising campaigns that include OOH and DOOH serve above all to enhance the company's brand image , with direct actions in which a large number of people can access this type of advertisement, whether Whatsapp Number List digital or not. And, furthermore, with the possibility that they are physically located near an establishment, icon or building related to the company itself. We cannot forget that thanks to this type of advertising the brand can show its image in a clearer way for the consumer: thuggish, elegant, groundbreaking air, etc. Attention in advertising is key to connecting with the audience, an ad in the middle of an advertising storm is lost, while in OOH and DOOH campaigns it stands out .
Campaigns that also have a good dose of creativity ensure that users not only stay with the brand or product, but also that they become speakers, sharing on networks or commenting with friends or family; The impact is much stronger and more effective. role to consolidate branding or to position itself in a market, whether it is a company or a new product. All this with a combination of other digital media, such as social networks, SEO or SEM in order to focus on a more segmented audience. pDOOH: DOOH and programmatic Although we will dedicate a specific space to it later on the blog, it is important to mention programmatic DOOH at this point, since everything indicates that it will be key for digital strategies of the future.
Branding and brand campaigns Advertising campaigns that include OOH and DOOH serve above all to enhance the company's brand image , with direct actions in which a large number of people can access this type of advertisement, whether Whatsapp Number List digital or not. And, furthermore, with the possibility that they are physically located near an establishment, icon or building related to the company itself. We cannot forget that thanks to this type of advertising the brand can show its image in a clearer way for the consumer: thuggish, elegant, groundbreaking air, etc. Attention in advertising is key to connecting with the audience, an ad in the middle of an advertising storm is lost, while in OOH and DOOH campaigns it stands out .
Campaigns that also have a good dose of creativity ensure that users not only stay with the brand or product, but also that they become speakers, sharing on networks or commenting with friends or family; The impact is much stronger and more effective. role to consolidate branding or to position itself in a market, whether it is a company or a new product. All this with a combination of other digital media, such as social networks, SEO or SEM in order to focus on a more segmented audience. pDOOH: DOOH and programmatic Although we will dedicate a specific space to it later on the blog, it is important to mention programmatic DOOH at this point, since everything indicates that it will be key for digital strategies of the future.