Post by account_disabled on Feb 24, 2024 5:12:44 GMT -5
Like millions of users, I realize that the role of audio (non-music) content is irreplaceable in fitness, outdoor, driving, bedtime and other occasions. However, the domestic audio track has so far been unable to overcome two structural problems: The user base is large, but not particularly large. Strictly speaking, consumers of audio (non-music) content are concentrated among the middle class in big cities, and they are not penetrated enough; and even for the middle-class market, it has not yet finished its consumption. There is no real head APP in the audio field (not even Himalaya). The level of commercialization is very poor. The North American podcast market has a high level of commercialization,
with annual advertising revenue exceeding 100 million US dollars. However, of advertising and payment. This may be because domestic advertisers are more Jiangsu Mobile Number List pursuing precise delivery, or it may be due to user habits. As a content creator, I've discussed plans to do a podcast or audiobook with countless platforms, creators, and life friends over the years. However, the facts made me vote with my feet, and I haven’t invested much energy in audio content so far. I believe that there are tens of thousands of creators who voted with their feet just like me. Now, if WeChat can really activate this "high or low" track, I believe all market participants will be happy, even competitors!
(The audio function page in "Listen to a Listen") Since Tencent's ecosystem lacks an audio (non-music) APP like Himalaya or Little Cosmos, the audio function page of WeChat's "Listen to a Listen" is obviously simpler than music. The content mainly comes from two major sources: the first is the podcast audio embedded in the WeChat public account, and the second is the automatic voice conversion of some public account articles; click to follow the author on the content page, and the object of attention is also the public account. In short, the music function is based on the video account, but the audio function is based on the official account. This is also one of the few opportunities for WeChat public accounts to play a starring role in recent years。
with annual advertising revenue exceeding 100 million US dollars. However, of advertising and payment. This may be because domestic advertisers are more Jiangsu Mobile Number List pursuing precise delivery, or it may be due to user habits. As a content creator, I've discussed plans to do a podcast or audiobook with countless platforms, creators, and life friends over the years. However, the facts made me vote with my feet, and I haven’t invested much energy in audio content so far. I believe that there are tens of thousands of creators who voted with their feet just like me. Now, if WeChat can really activate this "high or low" track, I believe all market participants will be happy, even competitors!
(The audio function page in "Listen to a Listen") Since Tencent's ecosystem lacks an audio (non-music) APP like Himalaya or Little Cosmos, the audio function page of WeChat's "Listen to a Listen" is obviously simpler than music. The content mainly comes from two major sources: the first is the podcast audio embedded in the WeChat public account, and the second is the automatic voice conversion of some public account articles; click to follow the author on the content page, and the object of attention is also the public account. In short, the music function is based on the video account, but the audio function is based on the official account. This is also one of the few opportunities for WeChat public accounts to play a starring role in recent years。